00

About

For fifteen years I have helped organizations find the problems worth solving and turn them into products people use.

My focus is the decision before the build: which problems matter, who they matter to, and what success looks like before a team commits.

Today I work with enterprises, government organizations, and venture teams across the GCC, launching new products and building stronger product organizations.

15+
Years Leading Product
15+
Ventures Launched
$330M
Subscription Business
0 → 16
Product Organization Built
Marcus Wiberg | Product and Design Leader, Berlin
01

Industries

Products and teams built across multiple industries, business models, and stages of growth.

  • Fintech
  • Mobility
  • E-commerce
  • Health
  • PropTech
  • HR Tech
  • Logistics
02

Selected work

Products shipped to solve real customer problems across fintech, health, mobility, and more.

Swipe →

Rimthan-built digital banking venture interface and dashboard

Rimthan · Digital Bank

Venture Building · AI / GCC

Rimthan-built mobility venture mobile app interface

Rimthan · Mobility

Venture Building · AI / GCC

Rimthan-built AI recruiting venture platform interface

Rimthan · AI Recruiting

Venture Building · AI / GCC

Rimthan-built workforce onboarding venture mobile app interface

Rimthan · Workforce Onboarding

Venture Building · AI / GCC

Marley Spoon subscription meal-kit platform shown on a laptop

Marley Spoon

Subscription Commerce · Global E-commerce

Socialmist music-powered social platform mobile app

Socialmist

Social Media · Music / UGC

Socialmist music-video creation flow with SoundCloud-powered waveform timeline on a phone held in hand

Socialmist

Social Media · Music / UGC

Mika oncology digital therapeutic mobile app interface

Mika

Digital Therapeutics · Oncology

Matmatch engineering materials search platform shown on a laptop

Matmatch

Engineering · B2B Marketplace

Switchplace apartment-swapping marketplace mobile app

Switchplace

PropTech · Marketplace

LivingPackets THE BOX smart parcel IoT tracking interface

LivingPackets

Logistics · IoT / Smart Packaging

Healthtrackr

Health · Preventive Diagnostics

Healthtrackr at-home blood-testing platform shown on iPad

Healthtrackr

Health · Preventive Diagnostics

Healthtrackr biomarker results app showing Vitamin D3, Folic Acid, and HbA1c readings on a phone

Healthtrackr

Health · Preventive Diagnostics

03

Testimonials

  • Engineering

    Marcus has an unbelievable drive and ambition paired with fantastic attention to detail. He's a quick learner, and our constructive discussions were often the highlight of my day.
    Christian UhlChristian UhlDirector of Engineering, Conrad ElectronicFormerly Personio
  • Founder

    Marcus has a rare combination of product vision, great communication skills, patience, and contagious passion. All this makes him the kind of leader people naturally want to work with.
    Maciej ŁobodzińskiMaciej ŁobodzińskiFounder & CEO, stoic.Y Combinator S19
  • Product

    Marcus has a talent for bringing structure to complex product discussions. He helps teams focus on the right problems, makes difficult decisions easier, and creates alignment across teams.
    Alishah MohbataAlishah MohbataSenior Product Manager, doinstructFormerly Contentful & Marley Spoon
  • Design

    Marcus was my daily partner throughout the design process. His ability to make fast, effective decisions and passionately lead teams is a testament to his creativity and drive.
    Toto CastiglioneToto CastiglioneCreative Operations, AutomatticFormerly Netguru
04

Approach

How I help teams decide, build, and lead.

The hardest product decisions are not about what to build. They are about which problems are worth solving, and what success looks like before any code is written. That is where I focus first.

The Framework

Four pillars I come back to on every engagement.

01 Pillar

Opportunity Discovery

Frame the problem before anyone scopes a solution. Customer, business, and market signals show where the real opportunity is.

02 Pillar

Validation & Learning

Ideas earn the right to be built through conversations, prototypes, and small experiments that remove uncertainty before the expensive work starts.

03 Pillar

Product Delivery

Validated bets become shipped products, tested with real users and measured against the outcome we set.

04 Pillar

Product Leadership

Clear strategy, teams that own their decisions, and practices that keep the quality high after I leave.