Eight projects that shaped how I work.

$330M

Subscription revenue

30%

Fewer payment failures

~70%

Fewer support complaints

98–99%

Users on subscription

A global meal-kit subscription company delivering recipes and pre-portioned ingredients to households across the US, Europe, and Australia.

The commercial and ops stack had become a tangle of failure modes: payments dropped revenue, CRM was unstructured, and a monolithic order system limited every team downstream.

• Payments
• Promotions
• CRM / martech
• Order management
• Customer 360
• Self-service & incident management
• Upsell & cross-sell

1. 01

   Owned the promotion engine driving 98 to 99% of users into the subscription business model.

2. 02

   Replaced the monolithic order management system with a microservices-based architecture.

3. 03

   Reduced global support complaints by ~70% through self-service and complaint automation.

$2.4M+

Raised as solo founder

25

International team

280M+

Tracks integrated

Top 10

Sweden App Store, Social

An early social platform for sharing photos and videos set to music, years before short-form music content went mainstream.

Building a consumer social product as a solo founder, before short-form music-driven content became the default format on every major platform.

• Fundraising
• Product & design
• Engineering leadership
• Marketing & growth
• Investor relations
• Operations

1. 01

   Built the company from idea into an international startup with a 25-person team.

2. 02

   Integrated SoundCloud's API to bring a 280M+ track catalog into photo and video creation.

3. 03

   Reached the top 10 in Sweden's App Store Social Media category.

A CE-marked digital therapeutic that helps cancer patients manage symptoms, side effects, and daily life alongside their clinical treatment.

A regulated, clinically-evidenced product had drifted from the people it was built for. The reset had to be grounded in patient reality without compromising clinical rigor.

200+

Patient conversations

CE-marked

Regulated therapeutic

$10M

Funding raised

• Product strategy
• Design & UX research
• Engineering partnership
• Clinical & data science alignment

1. 01

   Reset the product direction through research and validation with hundreds of cancer patients.

2. 02

   Shaped onboarding, symptom tracking, patient education, behavioral interventions, and personalization.

3. 03

   Presented product direction to board members and investors ahead of clinical study preparation.

90,000+

Engineering materials

Global

Supplier marketplace

One of the world's largest free databases for engineering materials, helping engineers and R&D teams find, compare, and source them from global suppliers.

Take a venture-incubated platform through the handover into an internal team, while sharpening it into a real vertical search experience for engineers and R&D.

• Product handover from BCG DV
• Vertical search & comparison
• Supplier marketplace
• Engineering & R&D workflows

1. 01

   Oversaw product handover from BCG Digital Ventures into the internal Matmatch team.

2. 02

   Built property-based search, comparison tools, and supplier-connection flows for engineers and R&D teams.

3. 03

   Supported a global supplier marketplace with major industrial manufacturers: Plansee, thyssenkrupp, Alcoa, and VDM Metals.

#1

Apartment swapping in Sweden

3 mo

Idea to launched product

1,000s

Users & listings

A Swedish apartment-swapping marketplace that made temporary home exchanges between members safer and easier.

Launch a two-sided marketplace fast enough to prove demand, then have the discipline to wind it down when the long-term economics did not justify continued investment.

• Founder
• Product & design
• Marketplace operations

1. 01

   Built and launched mobile and web marketplace products in three months.

2. 02

   Became Sweden's largest apartment-swapping platform.

3. 03

   Chose to wind down after validating the limits of the model's long-term economics.

42+

Patents

1,000

Single-use boxes replaced

2×

CES Innovation Awards

A smart-packaging company behind THE BOX, a reusable connected parcel with built-in sensors, tracking, digital labels, and remote locking for enterprise logistics.

Make a patented smart-packaging platform credible in enterprise logistics environments, across mobile apps, hardware QA, sensors, pilots, and real shipment testing.

• Product strategy
• Mobile applications
• Hardware QA & sensors
• Pilots & enterprise shipments

1. 01

   Led product work across a smart-packaging platform protected by 42+ patents.

2. 02

   Tested hardware and software flows through pilots and real shipments with enterprise partners.

3. 03

   Helped prepare THE BOX for CES, where it won Innovation Awards in 2020 and 2021.

End-to-end

Real service, not prototype

Top lab

German diagnostic partner

Real users

Supervised live tests

Healthtrackr was a founder-led validation venture created to test whether an at-home diagnostic service could become a commercially viable healthcare business in Germany. The objective was not simply to launch a product, but to validate the commercial, operational, regulatory, and customer assumptions before deciding whether the opportunity deserved long-term investment.

Determine whether a regulated at-home blood testing business could become commercially viable before committing the significant capital, regulatory investment, and operational complexity required to scale nationally.

• Founder & product
• Lab & regulatory partnerships
• Hardware sourcing & testing

1. 01

   Built a fully functioning end-to-end diagnostic service using real laboratories, logistics partners, and medical test kits.

2. 02

   Validated operational, customer, and regulatory assumptions through supervised testing with real users and real laboratory analysis.

3. 03

   Made the deliberate decision not to launch after evidence showed the opportunity did not justify the required long-term investment.